DemandPlanning.Net in the Press

Mark Chockalingam, President of DemandPlanning.Net, on how to forecast with real market information in mind

Pharma forecasters traditionally get a free pass when it comes to demand planning.

The cost of manufacturing in the pharma industry is generally so low, it’s easier for companies to warehouse excess inventory than to focus on forecasting the current market demand.

With the FDA cracking down on expired drugs, however, and companies still reeling from underestimating the severity of the recession in 2007 and 2008 and the swiftness of recovery in 2009 and 2010, demand planning has grown in importance.

“The pharmaceutical industry is taking stock of the past few years and realizing that demand planning is now critical to move forward,” says Mark Chockalingam, President of DemandPlanning.Net, a consulting boutique based in Boston, Massachusetts.

DemandPlanning.Net helps companies understand and implement the organizational change necessary to integrate demand planning into traditional forecasting capacities.